From Start to Finish: It’s Not Just Business, It’s Personal

Success is about more than accomplishment—it’s about the people on the journey with you.

From Start to Finish is more than a memoir—it’s a legacy of wisdom, woven from a lifetime of stories and lessons meant to inspire future generations. Originally written for the author’s grandchildren, this heartfelt collection offers timeless insights into the value of faith, relationships, and integrity to shape a fulfilling life and career.

“If I’ve learned anything at this point on my journey,” says Alexander, “it’s that the less we focus on helping ourselves and the more we focus on helping others, the more we accomplish—and the more meaningful and satisfying our life’s journey is.”

In a world often driven by the bottom line, Alexander challenges the notion that “it’s just business.” Instead, he makes a compelling case that the best business is deeply personal—rooted in trust, authenticity, and doing the right thing, even when it’s hard.

Whether you’re an experienced professional seeking fresh purpose or a young dreamer eager to gain wisdom for the road ahead, From Start to Finish offers practical advice, poignant reflections, and a reminder that success is about more than accomplishment—it’s about the people on the journey with you.