From Start to Finish: It's Not Just Business, It's Personal, by Joe F. Alexander, is set for public release via Amazon February 21, 2025. A Fountain Creek Press release, the book will be available in softcover and e-book formats, with an audio version scheduled for release in late February.  

The title is also part of the Kindle Unlimited program, a subscription-based service offering readers unlimited access to a library of over a million e-books, audiobooks, and select magazine subscriptions.

Alexander is best known professionally for having guided the Monfort College of Business (U. of Northern Colorado) to the Malcolm Baldrige National Quality Award in 2004.  Monfort remains as the only business college to ever earn that prestigious award from the President of the United States.

From Start to Finish provides readers with sixty-five life lessons learned over a professional career spanning four decades. Each lesson is carefully woven within true events in the author's life from Royal Oak, Michigan (1959), to Franklin, Tennessee (2025). But it's more than a memoir--it's a legacy of wisdom, woven from a lifetime of stories and lessons meant to inspire future generations.

According to Alexander, "If I've learned anything at this point on my journey, it's that the less we focus on helping ourselves and the more we focus on helping others, the more we accomplish. And the more meaningful and satisfying our life's journey is."

From Start to Finish is for experienced professionals seeking fresh purpose, as well as for young dreamers eager to gain wisdom for the road ahead.

For more information, contact joefalexander@gmail.com 

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